Christian Grantham of NashvilleIsTalking helped orchestrate a local milestone in television broadcast news when he convinced executive producers at WKRN in Nashville to use Twitter as a way to interact with viewers on air.

He just posted a blog about his experience, which is definitely worth checking out if you’ve ever been curious about integrating the mircroblogging service into your news gathering:

I’ve been using Twitter for a few months and have wondered whether there was enough critical mass use to introduce it as a tool for anchors and producers to interact with viewers in real time. Then I saw CNN jump head first into on-air use. At first, CNN anchors seem too reluctant to even mention the word “Twitter,” sorta laughing at how strange the word sounded. It only took a couple of weeks before the anchors were saying it confidently, perhaps after using it and seeing its immediate value.

Read the full reaction here.