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Finding the Bury Brigade -- The Hunt is the Most Intriguing Part

by David Cohn on February 28, 2007 - 10:40am.

Not all is well in Digg-town this morning. Yesterday a bug gave one smart Digger the ability to peer into the system and extrapolate the inner workings of the community. Namely, David LeMieux found a way to highlight what users were burying and why.

In about two hours LeMieux got the data on 1,708 buries, fueling growing concern about the benefit of the bury tool in the first place. The “Bury Brigade,” where anonymous groups of users bury Digg stories they find ideologically unappealing, has become common nomenclature.

With all the secrecy around buries, LeMieux’s hacking could provide insight on what is happening inside the community. But it seems even discussions about the bury effect have been closed off.

One user, Supernova17, was even banned from Digg for submitting the highly controversial link as a dupe (he has since been re-instated).

More interesting than the drama of a large social network trying to come to grips with itself, however, is the workings of networked citizen journalism effort that has sprung up in immediate reaction. Muhammad Saleem followed up the data with the post “The Bury Brigade Exists and Here’s my Proof.”

That title might be jumping to conclusions; that buries are submitted by a regular group of users, but number crunching has begun. Baron VC has compiled a list of the top 50 buriers.

There is no telling the ways in which this information, usually gaurded by Digg, can be scrutinized. With enough long term data the air could be cleared and Digg could move forward.

The data that has been exposed is more than one person can look at alone. But engaged Digg users are finding each other and sharing the info to try and attack it from different angles.

If anything this incident doesn’t prove that there is a “Bury Brigade,” but that Digg users are passionate about the community and are willing to investigate possible flaws themselves. Watch out Kevin Rose, your Digg-army has grown up and they want to be self-sufficient.

Amid all the claims that Digg has a biased Bury Brigade, it’s actually reassuring to know that a network of Digg users has risen up to try and get to the bottom of this.

I suspect they will just find many lone bury agents, not a “network” of buriers. But the natural investigation is what interests me. This sprung up from nowhere, has no center or leader. But somehow remains focused, with an end goal in sight.

Update: I couldn’t help but submit this story to Digg. It was rising very fast and then suddenly buried. Then I noticed that all submissions which link to the “offending” article have been burried. Is this an act of the community or censorship? Digg does have silent moderators and there has always been rumors that they delete submissions which overtly threaten Digg. My advice — information wants to be free and if this is censorship, shame on Digg. If it was the community, I’m curious as to why all discussions related to the bury problem are themselves buried? Does the community not want to confront these problems? Either my thesis is wrong “Digg users are passionate about their community and are willing to investigate possible flaws themselves,” or Digg’s staff is trying to throw every obstacle in the way to impede this ad-hoc citizen journalism network.

——

David is editor of NewAssignment.Net’s blog and in full disclosure, a Netscape Navigator.


The Bury Brigade Exists -- Just Not In The Way You Think

Hey Glen,

Thought I’d drop my 3.5c here. The Bury Brigade exists, but not in the way you think. The Bury Brigade isn’t a co-ordinated single group of haters. Rather, all it is is a term to describe groups of individuals with a common grudge.

That’s it.

So, clearly its no single group, but its representative of multiple groups, all with their own opinions of what should be promoted, but more importantly, what should be buried.

And because Digg is so large and so popular, all it takes at any one time is for a tiny percentage of those people who actually vote and bury to have the same grudge at the same time when they see the same story.

As you say, put simply, its fanboyism — but at its worst. Do you think you’re the only one who buried Sony or Nintendo articles on a whim? Of course not. But you were an unwitting participant in that mini brigade. Who knows how many up and coming stories — regardless of how valid they were — were quashed by other like-minded individuals … NOT because of any inherent newsworthiness of the story, but because they were simply ABOUT Sony or Nintendo?

Cheers
t @ dji


Well put

Tony
I agree completely. I think the problem is the rubiric on which people engage in Digg. People go there to vote up and down on broad topics and subjects. You see a headline you like and vote it up (or bury it), it has little to do with the content behind the link.

Problem is — Digg is supposed to be a source of information — at one point it was a great way to judge what was newsworthy. Now it’s better as a thermometer of public interest (do people like the Wii — yes. Check out how many front page articles it has).

This is why I often say that social news sites need to branch out. Find a niche. Newstrust has a strict rubric and guidline on which people vote for a story — it has to be newsworthy and well reported.

Newsvine has a more citizen journalism angle — while a lot of the content is from wire stories — they try to highlight originally contributed articles.

Social news sites are still young — and maturing fast. I suspect these growing pains will pass. What they will look and feel like in a later stage — who knows. My hope is that it’s the community that decides — not the companies.


A Bury Brigade does not exist

Hi. I am number one on the ‘Top 50’ buriers on digg. One morning, I started burying all Sony PS3 and Wii related articles because I was absolutely sick of hearing the fanboyism. Simply put: the fact that the Wii is selling better than the PS3, or that it has a new game on their Virtual Console is not front page news. The ‘Bury Brigade’ does not exist because we do not bury the same stories in coordination. In order for a true Bury Brigade to exist, the same stories must be buried in unison within a short amount of time to avoid the popularity that comes with being on the front page. All of the buries on the list are isolated except for the ones we found to be ‘universally lame’. Also, the list of 1700 buries is only of a 2 hour window, which is not representative of the overall digg story submission process. Each one of these stories could still reach the front page. However, I have resolved to stop burying stories without merit immediately. Thanks for your time.
glenjammin


I’m surprised that none of

I’m surprised that none of the stories examining Digg objectively ever make it. Collectively we must have at least 3000 diggs. lol

If I was evil I’d write a glowing “Letter to Digg and Kevin Rose” with all the gooey fanboyisms but quality enough to be voted up then the second it reaches the front page with 300 Diggs, switch it with “the real” article exposing and ranting against the bury brigade. That would be hilarious but oh so wrong.

I did notice that these buries seem to be happening too quick. It used to be that you’d see it coming from a mile away in the upcoming and then just as it was about to get popular, the brigade would assault. Sometimes the stories would hit the front page too (though short-lived). Seems like the mods.

The whole lack of dialogue is really what fuels this discussion in a vicious cycle. Some legit stories never make it —> people get suspicious —> stuff that talks about it gets buried —> ad nauseum.

If I was Digg I’d be more scared when most of us start getting indifferent because that’ll hurt them more than any brigade.